July Aug 22
July Aug 22 EDITORIAL Return of physical conferences & expos sparks new excitement ACHIEVEMENT Sigmarq reckoned as a ‘Total Solution Provider’ SURVEY Publishers pushing prices of print newspapers higher and […]
Table of Content
Stories
Indian Printers Summit 2022 to discuss way forward for longevity of print
This year, built around the theme ‘Back to Business – Print for the Future’, WAN-IFRA’s annual event Indian Printers Summit 2022 is all set to celebrate print success in the region and discuss the way forward for longevity of print. A curate set of keynotes and panel discussions will help shape the thought leadership for the print industry.
Stories
Print ad space in India grew five times in May 2022 over May 2020
Latest AdEx report by TAM, the overall ad space in print in India had increased by five times in May 2022 as compared to May 2020 and three times compared to May 2021. The report found that ad space in print increased in all weeks of May 2022 compared to the same weeks of May 2021, with the highest growth occurring in week 1 of May 2022.
Stories
Nielsen report finds underspending in 50 percent of media plans jeopardising maximum ROI
Identifying the gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans, Nielsen has recently released its first-ever ROI Report that reveals data and delivers insights on what drives returns on ad spends. It focuses on how to measure the returns, and how to improve on the metrics brands already have, with content unique to advertiser, agency, and publishers.
Stories
India could build a digital subscriptions market larger than its western peers
Although the online subscription market in India is in its early stages, it already is as big as some of the Europe’s largest markets. Paula Felps, Ideas Blog Editor, International
Events & Shows
INMA South Asia News Media Summit 2022 spotlights region’s transformation and growth path
Supported by the Google News Initiative, Stibo DX, and INS (The Indian Newspaper Society), the virtual INMA South Asia News Media Summit, was held on August 11-12, 2022, attracting 609 delegates from 28 countries. Key focus areas at the conference were media strategies, tools and processes that are driving organisational sustainability, revenue growth, and transforming business models in South Asian media companies.
Events & Shows
drupa 2024 is well on track as 32 countries are already on board
Since February this year companies have been able to register for drupa 2024 and a very positive trend is now already emerging. Renowned global players and newcomers across the entire print and packaging value chain from a total of 32 countries are already on board.
Stories
Austrian publisher Oön Druckzentrum and QIPC-EAE join forces for full size newspaper press retrofitting
OÖn Druckzentrum is at the starting point of a comprehensive retrofit. The KBA Commander that is in operation at the Austrian news media publisher’s Pasching site will get a complete overhaul. The retrofit and upgrade of the press automation and control consoles will be managed by Q.I. Press Controls (QIPC) and EAE Engineering Automation Electronics (EAE).
Stories
Multilingual news publishing: Your next ROI booster is here!
Your markets and AI are already primed for delivering news in dozens of languages. It is now time to smartly adapt it. SENTHIL NATHAN gives an insight into the new
Stories
German newspapers adopt ppi Media solutions for simplified and efficient ad workflows
With the introduction of AdX Print, Heidelberg-based daily newspaper Rhein-Neckar-Zeitung has made its advertising workflows more efficient and transparent. Likewise, another highly-circulated German daily Rheinische Post adopts AdSelf to introduce special, simplified advertising workflows for funeral homes.