INMA brings new model to replace the declining print business model
INMA Media Subscriptions Week, which was organised recently in London, had drawn a conclusion based on the presentations and feedbacks from ‘The Media Subscriptions Blueprint’ report. The conclusion said ‘freemium’, a business model whereby basic services are provided free of charge while more advanced features must be paid for, is emerging as the most popular choice for publishers in trouble of declined print circulations.










