Stories

Identifying the gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans, Nielsen has recently released its first-ever ROI Report that reveals data and delivers insights on what drives returns on ad spends. It focuses on how to measure the returns, and how to improve on the metrics brands already have, with content unique to advertiser, agency, and publishers.

Although the online subscription market in India is in its early stages, it already is as big as some of the Europe’s largest markets. Paula Felps, Ideas Blog Editor, International

OÖn Druckzentrum is at the starting point of a comprehensive retrofit. The KBA Commander that is in operation at the Austrian news media publisher’s Pasching site will get a complete overhaul. The retrofit and upgrade of the press automation and control consoles will be managed by Q.I. Press Controls (QIPC) and EAE Engineering Automation Electronics (EAE).

Your markets and AI are already primed for delivering news in dozens of languages. It is now time to smartly adapt it. SENTHIL NATHAN gives an insight into the new

With the introduction of AdX Print, Heidelberg-based daily newspaper Rhein-Neckar-Zeitung has made its advertising workflows more efficient and transparent. Likewise, another highly-circulated German daily Rheinische Post adopts AdSelf to introduce special, simplified advertising workflows for funeral homes.

WordPress VIP, the leading provider of enterprise WordPress, has expanded its prestigious Technology Partnership programme with the addition of ppi Media—creator of the WordPress InDesign integration ‘tohoop’. ppi Media joins a small group of enterprise technology companies serving WordPress VIP clients.

In the 8th drupa Global Trends Report, in which the first results from the survey conducted this spring are now available. One important conclusion is that the overall confidence is on the rise and all regions and markets forecast higher investment in 2023.

CEOs of three top publications at the recent Asian Media Leaders eSummit came together to discuss COVID’s impact on business, the transition from print to digital, and the revenue tussle between media companies and big tech. The panel comprised Sandy Prieto-Romualdez, Chairperson, Inquirer Group of Companies, Philippines; Andy Budiman, CEO, KG Media, Indonesia; and James Chessell, Managing Director, Publishing, Nine, Australia. The session was chaired by Chris Janz, Media Adviser, Australia.

During the consecutive sessions at the recent Asian Media Leaders eSummit, CEOs shared how they had raised the price of their print media dramatically in the last year. Surprisingly, the leaders had experienced little to no churn as a result of the increase. Is it trend or coincidence? Survey calls it ‘trend’.

Sigmarq, a leading web offset press manufacturer in India, is reckoned as a ‘total solution provider’. The company has been keeping itself occupied in adding values to its product line unceasingly. Rajesh Ghorpade, Managing Director, Sigmarq Technologies Private Limited, tells All About Newspapers about their creation of a new manufacturing site and new presses.