Looking on any particular phenomenon optimistically always creates positive image in mind that makes sense for developing winning concepts to carry on the operations irrespective of the difficulties coming from here and there. Undoubtedly business climate is changing across the world witnessing ups and downs in terms of growth, and in this scenario being statically traditional in the increasingly technology-driven era does not work well to proceed effectively. Knowing this, leading newspapers continue investing in new technologies keeping themselves on the right track ensuring enhancement in any way. The reason behind this is quite obvious: they believe in better future.
Recently concluded drupa 2012, the trendsetter event, also sent adequate impulses for the print to enhance. At this mega show, most of the major venders presented their innovative technologies that can bring change in terms of improved productivity and efficiency at newspapers’ facilities. Plenty of orders were also booked at the fair’s floor from various leading dailies including Hindustan Times and The Times of India, which definitely indicates continuity in developments happening in the Indian newspaper industry. The inside pages of this issue of All About Newspapers are detailing full of such developments.
Unlike the mature markets, in India, there is immense scope of growth for newspapers, especially in vernacular. In an interview, published in the following pages, Debabrata Mishra, president, sales and marketing of the recently established Hindi daily National Duniya also underlined this fact, pointing out details of print penetration in the country. In case of UP, the largest state in India in terms of population, the print penetration is hardly 28 percent while literacy rate is around 70 percent. In Madhya Pradesh, print penetration is around 23 percent only. The story is same for almost all states barring Chandigarh and few other states. This scenario provides enough space for newspapers to grow despite increasing internet disruption.
Along with others, the production of quality newsprint is also rising in the country. Alone Khanna Paper Mills, covered in this issue, has enhanced their newsprint manufacturing capacity to the tune of 10,500 tonnes, being supplied to most of the leading newspapers such as HT and TOI. Easy availability of newsprint at economic prices in the domestic market shall certainly help newspapers.
So there are numerous prognostics apparently giving message to grow further, changing with the pace of time taking advantage of tremendous opportunities in going towards vernacular in focused manner.
Wishing you all better business ahead!